Online Strategist, Creative Designers, Web Technologist MarComm Practitioners, E-Commerce and Education __________________________ under one roof.
What They Say about Virtual Consulting
Scesilia Febiana, Brand Manager Centro Lifestyle Dept Store
Following the change of consumers’ media consumption pattern, Centro built integrated online marketing campaign from website to social media Facebook and Twitter. For the campaign, the applied content strategy was Centro Shopping Rally, referring to one-hour free shopping under certain condition. With strategic planning and execution, buzz occurred in social media within two weeks and improved the visit to www.centro.co.id up to 948.25% and gathered thousands Centro fans in FB and Twitter. The impact was not only online, the buzz has also brought impacts to publication in printed media with total coverage valuing Rp535, 000,000. More than just awareness and considerations, this campaign could also reach the engagement, customer advocacy and effectiveness in driving sales for promo or discount program, concerning that the buzz was higher in short time.
Many pervious lessons in the online world we learnt from Virtual Consulting. The most significant thing is the importance to dig “Customer Insight” and “Research” regarding the dynamic trend in the online world. Knowledge, professionalism and great team work are the keys of success in the cooperation between Virtual Consulting and Centro Lifestyle Department Store.
Krisnati Desiana, Brand Manager Evalube
Evalube carried out online marketing campaign to develop awareness among the youth Mid 2008. The applied online strategy was to set up GilaMotor community in Facebook as the forum to accommodate motor fans to conduct conversation. GilaMotor Facebook was then followed by the set up of GilaMotor Portal, Gilamotor twitter and Gila Motor Koprol. In order to make it more effective, online campaign was integrated with routine “gathering”, also sponsorship activities carried out by Evaluble, which often involved members of GilaMotor. Currently, the numbers of GilaMotor members in Facebook has reached 75,000 with 2000 interaction/week. Meanwhile, the portal reached 45,000 members with high level of active discussion.
With experience and strong strategy owned by Virtual Consulting, Evalube online campaign could run very well in line with the objective. Virtual Consulting have good teams with dedication to GilaMotor Online Community.
Ricky Suhendar, Product Marketing Manager of SOYJOY
Besides being a relatively new brand, SOYJOY also have to deliver new communication message that have not been acknowledged by public (Low Glycemic Index). Due to these two reasons, SOYJOY decided to use integrated online marketing channel various from website, Facebook to Twitter.
In building awareness on the online presence of Soyjoy, the applied content strategy was
SOYJOY Healthylicious, the first online reality show in Indonesia that facilitated Indonesian people to carry out healthy life resolution.
After three months, the buzz of this campaign was so clear, as proven with thousands browsing on “soyjoy healthylicious’ in Google, as well comments from people either through Facebook or twitter about the event, not to mention many people who were inspired by this program to live healthy. This was indications showing that this program was successful.
A brand should be selective in choosing its online agency. Online agency should be able to offer clear and innovative concept strategy as well to read the future need of the brand. In my opinion, Virtual Consulting has all the qualifications needed by brand.
Virtual Consulting – Soaring Local Digital Strategy Consultant among Foreign Consultants
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