What's Going On?
To start building Tupperware’s online presence, The major steps taken were to re-strategy and re-building the website in order to promote/brandingfor sales enhancement, and as registration outlet for new dealer agent. We also built and maintained their social media presence. From 2010 until now, there are some features created such as New Product Cookware, Tupperware Showroom, “Lomba Dapur Cerdas”, Children Helping Children, Tupperware Home, Green Living, Virtual Kitchen Games, etc.
Website improvements: www.tupperware.co.id has high traffic with very little bounce back, and became referral site for customer to buy Tupperware products, also a place for Tupperware community to share, all with minimum advertising.
Some features also had successful result. Tupperware Indonesia's most successful activity in Facebook for 2011 & 2012 is ‘A Drop For Hope’ digital activation, obtained more than 11.000 likes in 2012. ‘Virtual Kitchen’, the online-education game in Tupperware’s website gathered more than 7000 users.
Tupperware Indonesia also has been awarded as TOP BRAND AWARD 2011 and 2012 in Asia-Pacific.