What’s Going On?
4 years ago, Tupperware only had website as its one and only digital asset. It has been easily hacked, rarely been updated, and didn’t accentuate the product so it didn’t maximize the function of the website itself. They needed new strategy to start, they need to rebuild in order to catch up with other similar brands.
What We Do?
After went through some online and offline researches, the major steps taken were to re-strategy and re-building the website, that lead to re-design. The objective of the social media and websites re-designing was to promote/brandingin order to increasing sales, and as registration outlet for new dealer agent.
Based on the previous researches, Virtual added many new features in website based on the new strategy. From 2010 until now, there are some features created such as New Product Cookware, Tupperware Showroom, “Lomba Dapur Cerdas”, Children Helping Children, Tupperware Home, Green Living, Virtual Kitchen Games, etc. The execution also included making Tupperware’s Facebook Fanpage and Twitter account. Those social media are integrated with the website.
Tupperware successfully increased the web traffic with very little bounce back. www.tupperware.co.id became a referral site for customers before they decided to buy Tupperware products. It also became a place for Tuppylovers community to share. Every move made with a very minimum advertising.
Some features also had successful result. Tupperware Indonesia's most successful activity in Facebook for 2011 & 2012 is Tupperware’s A Drop For Hopes (blood donor). It had increments of 11.763 new fans during last campaign. In the year 2012, the most widely followed by the Tuppylovers (Tupperware’s fans) is Virtual Kitchen Games, with a total of 7723 total users, followed by other applications: 2 Litres for Healthy Life, Tuppercare Letter, QR Code and Green Tips that also increased the interaction of high and fans up to July 2012.
For Twitter, @tupperwareID made in April 2010 with a total of 1945 followers at the end of 2010, until the current number of followers continued to increase up to 9874 followers in July 2012.
Tupperware Indonesia has been awarded as TOP BRAND AWARD 2011 and TOP BRAND AWARD 2012 Asia-Pacific.