The Body Shop
What's Going On?
To fulfill The Body Shop’s need to broaden their brand’s presence through digital platform, we came up with integrated e-commerce strategy & development. There are no other The Body Shop stores in Asia Pacific have ever did such thing before, it made Indonesia the first country in the area that started online sales. The executions included social media strategy, developed web & mobile e-commerce platform, web analytics, online payment system, and online ads.
The online conversation & perception from The Body Shop changed. It becomes related to Suzy Hut (the CEO), skin product, to The Body Shop as make up, face, body, online shopping & sale.
Interaction & conversation reached 120% over target. Both official accounts of The Body Shop (@TheBodyShopIndo and the new twitter account of The Body Shop Indonesia E-commerce, @ShopTheBodyShop) have grown rapidly and achieved more than 100% over target of followers. The other social media presence, FB fanpage achieved 107% over target. It made conversion rate in 3 months launching up to 1%.
The website visit also reached 126% over target with its mobile visitor reached 286% over target.