Nutrisari Social Garden
What’s Going On?
Nutrisari want to build a presence in the digital as well as reinforcing the message as a natural healthy beverage products made from vegetables and fruits.
What We Do
Instead of making campaign that directly tells NutriSari products, communication is directed to a unique CSR activities that utilize social media. http://www.nutrisarisocialgarden.com/ is an activity of growing fruits and vegetables are all controlled via FB and Twitter social media. You don’t have to have the land to be planted, just signing in here.
On this website, visitors can sign up, choose a vegetable / fruit you like, also choose a gardener who will care for the plants. What's going on online, it also occurs in the offline. Nutrisari has prepared thousands of seeds for fruit and vegetables ready to be planted in an area of 5 hectares. To be a real harvest, plant owners must also be diligent watering plant everyday. All activities are carried out via FB and twitter.
In two months, more than 14.000 people came to plant vegetables and fruits, thousands
positive conversations, thousands of followers and fans on Twitter and FB.
The campaign were covered in SalingSilang.com and several blogs. This website also became an exam material for students in Komunikasi UGM 2009 (@Kaskusian09), who studied Strategic Planning.