What’s Going On?
While people googled “Merck” or even “pharmaceutical”, Merck Indonesia wasn’t detected as one of the results. This pharmaceutical company wanted to self introduce to the public via social media as a pharmaceutical and chemical company.
What We Do
Instead of doing advertising campaign, Virtual decided to do an online social movement, compatible with the current trend. Came from the spirit of tagline "Live a Better Life", was born http://www.klikhati.com (“Click The Heart”). It is an invitation to everyone to do social movements around the neighborhood, and enlarge its activities via social media echo that can inspire others to to do the same. To participate, simply share your social movement idea and the plan ahead. Best idea will be fully funded by Klik Hati. It supported social movement (via social media) figures and organizations, in order to make bigger impact. Lately, this campaign itself was being supported by many social movement organizations, aside from the ones that Klik Hati had already supported.
Increasing many people who began to aware of social movements and inspired many people to do social movements via social media. Thousands of positive conversations in social media and positive perceptions of Merck were everywhere. Get free publicities in various media and a number of publications in major national media. Not only made thousands of fans and followers on FB and twitter, the increase in visits to Merck's corporate website up to 1500% in 3 months and Merck website appears in the first recommendation Google related keyword 'pharmaceutical and chemical company'. Because of this success, http://www.klikhati.com/ also become the benchmark for digital communications worldwide of Merck Company.