Nukman Luthfie: Climbing up the ladder
If we have currently acknowledged Nukman Luthfie as an entrepreneur, actually only a few of entrepreneurs are like him. His dream of owning a company, which is not only profitable but is also becoming the home for any new chosen careers, has now come true through Virtual Consulting that he established in 2003. Who has been familiar with web consultant before, and social media strategist recently? Nukman could not meet them in the market as such professions have indeed not existed before. “I did not only set up a new business, but also created a brand new career or working field,” and this happened after Nukman, who graduated from Nuclear Engineering Study Program of UGM in 1990, has undergone through various professions, starting from a media journalist as a field reporter.
Seven years of experiences in the journalistic field, when he dedicated his works to two leading economy magazines (Prospek and SWA), has given knowledge and skill to start something new that was closely related to the field, namely Public Relation at PT Agrakom Para Relatika where he was the co-founder and director. When internet was still rare in Indonesia, Nukman has moved to PT Agranet Multicitra Siberkom. Therein, he became the witness and part of the birth of the first online media in this country, Detikcom. His experience in growing Detikcom into becoming a giant entity has led him to decision to set up his own company, Virtual Consulting. On its way, Virtual does not only specialize in the field of web consultant and development, but it also leads to the birth of online media targeting specific markets, among others PortalHR.com that deals with the HRD world and Niriah.com that covers economy and syariah business.
In the era of social media, Nukman still has reputation as a man with golden hands that leads either national or multinational companies to success through new marketing channel. His three-monthly seminar is always fully occupied by participants, and many media keep on inviting him as a speaker to talk about the actual development of online media in general and particularly about social media. However, tight schedule and all busy days do not make him stop and enjoy the celebrity-like life. He keeps on digging new insights in the online world, and this year he has launched Juale.com, one of the first e-commerce established to empower small and medium enterprises in the country.
If Nukmans once said, “For me, target and dream is like ladders, when I have step up one level, then I will step further to the next upper level,” therefore he is probably on the top of the step ladder now. But, in business as well in this life, when the position has been reached, a new journey has just begun.
Virtual Consulting – Soaring Local Digital Strategy Consultant among Foreign Consultants
Nukman Luthfie – Climbing Up The Ladder