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	<title>Internet Business, Strategy &#38; Marketing Indonesia &#187; Web 2.0</title>
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		<title>Public Relations di Era Web 2.0 &#8211; BusinessWeek Indonesia</title>
		<link>http://www.virtual.co.id/blog/cyberpr/public-relations-di-era-web-20-businessweek-indonesia/</link>
		<comments>http://www.virtual.co.id/blog/cyberpr/public-relations-di-era-web-20-businessweek-indonesia/#comments</comments>
		<pubDate>Tue, 12 May 2009 09:05:37 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[CyberPR]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Friendster]]></category>
		<category><![CDATA[Multiply]]></category>
		<category><![CDATA[Oli Top 1]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/?p=559</guid>
		<description><![CDATA[Kolom di majalah BusinessWeek Indonesia, oleh Nukman Luthfie, CEO Virtual Consulting Dalam sebuah seminar bertajuk Sharpening Your Online Public Relations Strategy di Jakarta beberapa waktu lalu, saya mengupas habis pentingnya Public Relations (PR). Selama ini PR dikenal sebagai sesuatu yang strategik bagi perusahaan karena tugas utamanya adalah membangun citra positif perusahaan maupun produk. Sayangnya, penerapannya [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Feedback 3.0</title>
		<link>http://www.virtual.co.id/blog/cyberpr/feedback-30/</link>
		<comments>http://www.virtual.co.id/blog/cyberpr/feedback-30/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 14:59:27 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[CyberPR]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Dell Idea Storm]]></category>
		<category><![CDATA[Feedback 3.0]]></category>
		<category><![CDATA[My Starbucks Ideas]]></category>
		<category><![CDATA[Nukman Luthfie]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/?p=556</guid>
		<description><![CDATA[Dua tahun lalu perusahaan computer Dell Inc. meluncurkan sebuah program unik di situs web Ideastorm.com. Idenya seseungguhnya sederhana, yakni mengajak pelanggan Dell di seluruh dunia untuk berbagi di situs ini tentang produk apa yang mereka inginkan di masa mendatang.  Sebagai satu-satunya perusahaan computer yang membuat computer sesuai keinginan pelanggan (customized), Dell memang perlu paham keinginan [...]]]></description>
		<wfw:commentRss>http://www.virtual.co.id/blog/cyberpr/feedback-30/feed/</wfw:commentRss>
		<slash:comments>34</slash:comments>
		</item>
		<item>
		<title>Public Relations 2.0</title>
		<link>http://www.virtual.co.id/blog/cyberpr/public-relations-20/</link>
		<comments>http://www.virtual.co.id/blog/cyberpr/public-relations-20/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 01:16:38 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[CyberPR]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Friendster]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Public Relations 2.0]]></category>
		<category><![CDATA[The London School of Public Relations]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/?p=532</guid>
		<description><![CDATA[Ya, itulah tema yang saya sampaikan di hadapan 200-an mahasiswaSekolah Tinggi Ilmu Komunikasi The London School of Public Relations (LSPR) di Jakarta kemarin Senin, 12 Januari 2008, dalam seminar bertajuk &#8220;Reinvent PR in Creative Action&#8221;. Mengapa tema itu yang saya bawakan? Sederhana: karena LSPR adalah salah satu lembaga pendidikan di negeri ini yang banyak melahirkan [...]]]></description>
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		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>Toyota Astra Motor Raih New Wave Marketing Award</title>
		<link>http://www.virtual.co.id/blog/internet-marketing/toyota-astra-motor-raih-new-wave-marketing-award/</link>
		<comments>http://www.virtual.co.id/blog/internet-marketing/toyota-astra-motor-raih-new-wave-marketing-award/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 10:34:31 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Virtual CORNER]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Achmad Rizal]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Detikcom]]></category>
		<category><![CDATA[Kompas.com]]></category>
		<category><![CDATA[mass collaboration]]></category>
		<category><![CDATA[new wave marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Toyota All New Corolla Altis]]></category>
		<category><![CDATA[Toyota Astra Motor]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/internet-marketing/toyota-astra-motor-raih-new-wave-marketing-award/</guid>
		<description><![CDATA[Rabu, 24 Juni 2008 kemarin Toyota Astra Motor (TAM) meraih New Wave Marketing Award bulan Juni 2008 yang diberikan oleh MarkPlus Inc. Sebelumnya, Kompas.com meraih penghargaan serupa untuk bulan Mei 2008. Lembaga pemasaran yang dipimpin Hermawan Kartajaya itu memang sedang mendorong inisiatif-inisiatif pemasaran yang  mengadopsi perkembangan terbaru mass collaboration dan social media di dunia maya [...]]]></description>
		<wfw:commentRss>http://www.virtual.co.id/blog/internet-marketing/toyota-astra-motor-raih-new-wave-marketing-award/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>Mau Jadi Dotcomers?</title>
		<link>http://www.virtual.co.id/blog/virtual-corner/mau-jadi-dotcomers/</link>
		<comments>http://www.virtual.co.id/blog/virtual-corner/mau-jadi-dotcomers/#comments</comments>
		<pubDate>Sat, 31 May 2008 11:02:00 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[Dotcom]]></category>
		<category><![CDATA[Virtual CORNER]]></category>
		<category><![CDATA[bisnis online]]></category>
		<category><![CDATA[Bisnis.com]]></category>
		<category><![CDATA[dotcomer]]></category>
		<category><![CDATA[e-Commerce]]></category>
		<category><![CDATA[Kutukutubuku.com]]></category>
		<category><![CDATA[media online]]></category>
		<category><![CDATA[model bisnis online]]></category>
		<category><![CDATA[Niriah.com]]></category>
		<category><![CDATA[Portalhr.com]]></category>
		<category><![CDATA[Rattanland]]></category>
		<category><![CDATA[riset pasar]]></category>
		<category><![CDATA[Selular.co.id]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Yogyes]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/virtual-corner/mau-jadi-dotcomers/</guid>
		<description><![CDATA[Being a Dotcomer. Itulah tema seminar JOINTS (Jogja Information Technology Session) hari ini, Sabtu 31 Mei 2008, yang diselenggarakan Himpunan Mahasiswa Komputer FMIPA UGM di Jogjakarta. Saya didaulat membawakan dua sesi. Pertama, Potensi Bisnis Internet. Kedua, Strategi Menjadi Dotcomers. Sedangkan Agus Supriadi, pemilik Yogyes.com, diminta membawakan studi kasus membangun portal pariwisata Jogja tersebut dari nol, [...]]]></description>
		<wfw:commentRss>http://www.virtual.co.id/blog/virtual-corner/mau-jadi-dotcomers/feed/</wfw:commentRss>
		<slash:comments>39</slash:comments>
		</item>
		<item>
		<title>Jadi Guest Speaker MarkPlus Workshop: Low Budget High Impact Marketing</title>
		<link>http://www.virtual.co.id/blog/internet-marketing/jadi-guest-speaker-markplus-workshop-low-budget-high-impact-marketing/</link>
		<comments>http://www.virtual.co.id/blog/internet-marketing/jadi-guest-speaker-markplus-workshop-low-budget-high-impact-marketing/#comments</comments>
		<pubDate>Sun, 18 May 2008 02:56:25 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Virtual CORNER]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Hermawan Kartajaya]]></category>
		<category><![CDATA[Low Budget High Impact]]></category>
		<category><![CDATA[mass collaboration]]></category>
		<category><![CDATA[new wave marketing]]></category>
		<category><![CDATA[Toyota All New Corolla Altis]]></category>
		<category><![CDATA[Toyota Astra Motor]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/internet-marketing/jadi-guest-speaker-markplus-workshop-low-budget-high-impact-marketing/</guid>
		<description><![CDATA[Ketika ikut workshop MarkPlus, niat saya betul-betul ingin belajar karena temanya memang menarik: Low Budget High Impact Marketing, dengan penekanan pada bagaimana memaksimalkan kolaborasi masal, jaringan sosial media dan interaktifitas mobile. Sebagai praktisi yang selama 12 tahun hampir 100% bermain di online, saya perlu mendapatkan siraman ilmu dari Hermawan Kartajaya, yang memang diakui sebagai guru [...]]]></description>
		<wfw:commentRss>http://www.virtual.co.id/blog/internet-marketing/jadi-guest-speaker-markplus-workshop-low-budget-high-impact-marketing/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Belajar!</title>
		<link>http://www.virtual.co.id/blog/virtual-corner/belajar/</link>
		<comments>http://www.virtual.co.id/blog/virtual-corner/belajar/#comments</comments>
		<pubDate>Fri, 16 May 2008 02:17:43 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[Virtual CORNER]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Hermawan Kartajaya]]></category>
		<category><![CDATA[Low Budget High Impact]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[wisdom of crowds]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/virtual-corner/belajar/</guid>
		<description><![CDATA[Selama ini sumber ilmu saya kebanyakan berasal dari Internet. Saya setiap hari menyisihkan waktu belajar mengenai (internet) marketing &#38; branding, bisnis dotcom, teknologi informasi, viral marketing, CRM, wisdom of crowds, social media, Web 2.0-3.0 dan sejenisnya dari layar laptop yang tersambung ke Internet. Waktunya tidak tentu. Bisa pagi, bisa siang, bisa malam, bahkan bisa pagi [...]]]></description>
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		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Starbucks Web 2.0</title>
		<link>http://www.virtual.co.id/blog/internet-marketing/starbucks-web-20/</link>
		<comments>http://www.virtual.co.id/blog/internet-marketing/starbucks-web-20/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 00:49:44 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/internet-marketing/starbucks-web-20/</guid>
		<description><![CDATA[Starbucks mendengarkan pelanggannya via online? Yap. Dan langkah itu menurut mantan marketer Starbucks, John Moore, layak diamati. Bukan karena langkah itu brilian. Tapi, seperti dikutip AdAge, &#8220;karena selama ini Starbuck nyaris tidak pernah mendengarkan percakapan pelanggan via media online&#8221;. Bahkan ketika ada situs serius yang memuat semua berita negatif di StarbucksGossip.com, manajemen Starbucks bergeming. Nah, [...]]]></description>
		<wfw:commentRss>http://www.virtual.co.id/blog/internet-marketing/starbucks-web-20/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Personal Branding Barack Obama via Web 2.0</title>
		<link>http://www.virtual.co.id/blog/internet-marketing/personal-branding-barack-obama-via-web-20/</link>
		<comments>http://www.virtual.co.id/blog/internet-marketing/personal-branding-barack-obama-via-web-20/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 07:38:33 +0000</pubDate>
		<dc:creator>Nukman Luthfie</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Friendster]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.virtual.co.id/blog/internet-marketing/personal-branding-barack-obama-via-web-20/</guid>
		<description><![CDATA[Majalah Fast Company artikel menawan mengenai bagaimana Barack Obama membangun personal brand-nya. Artikel berjudul &#8220;The Brand Called Obama&#8221; yang ditulis oleh Ellen McGirt tersebut mengungkap bagaimana Obama menciptakan sebuh brand yang terbuka dan inklusif yang mampu mereflesikan pernyataan &#8220;We are the change that we seek.” Salah satu kunci pentingnya adalah strategi Obama menggunakan media baru [...]]]></description>
		<wfw:commentRss>http://www.virtual.co.id/blog/internet-marketing/personal-branding-barack-obama-via-web-20/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Why Internet?</title>
		<link>http://www.virtual.co.id/blog/online-communications/why-internet/</link>
		<comments>http://www.virtual.co.id/blog/online-communications/why-internet/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 13:57:10 +0000</pubDate>
		<dc:creator>Iim Fahima Jachja</dc:creator>
				<category><![CDATA[Online Communications]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[ROI online marketing]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.virus-communications.com/blog/?p=134</guid>
		<description><![CDATA[Mari kita skip diskusi soal: Tergantung Target Audiencenya. Tidak semua produk bisa berkampanye di internet. Jangan cuma terbawa trend. Channel komunikasi bisa beragam, ngga cuma internet. Yang penting idenya dulu, baru ngomong medium Atau hal-hal basic lain yang sudah seharusnya dipahami sebelum kita melakukan komunikasi. Jadi, mengapa sebuah brand perlu berkomunikasi di internet? Fakta menunjukkan [...]]]></description>
		<wfw:commentRss>http://www.virtual.co.id/blog/online-communications/why-internet/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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